Google Billboard Ads Gun for Microsoft and Promote Google Apps
Google will use billboard advertising to promote Google Apps, the company’s enterprise productivity suite. Google will use giant billboards in four U.S. cities to encourage business users to consider using the Google Apps package.
From Monday, commuters in New York, San Francisco, Chicago and Boston will see a different message promoting Google Apps each weekday throughout August. Called “Going Google”, the campaign targets IT managers stuck in traffic and informs on the benefits of switching to Google Apps. [Read article]